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Third Ward Area Plan Background
 
   
   
   
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The Third Ward is an eclectic mix of residential, industrial, retail, educational, and cultural uses.

Substantial new developments are emerging in the eastern and southern areas of the Third Ward, prompting the need to prepare an overall vision for the area.

The purpose of the Third Ward Area Plan is to evaluate assets and opportunities in the area and to guide new development that builds upon these resources.

There are two components. The first component is the Area Plan, which reflects a planning process pertaining to those elements that contribute to the public realm. The second component is an update to the 1990 Historic Third Ward Guidelines.

Together, these components will serve as a guide to development, providing a coordinated, predictable framework for public and private investment which promotes sustainable and high quality design.

Location
The Third Ward neighborhood is located adjacent to downtown Milwaukee and the Walker’s Point neighborhood. It is bounded by I-794 to the north, the Milwaukee River to the west and to the south, and by Lake Michigan to the east. The planning area is 284.9 acres.

The Third Ward is easily accessible to the Amtrak station and to the I-94, I-45 and I-43 freeways. Watercourses, bikeways, and bus routes provide additional transportation options.

Third Ward Area Plan goals:
» Guide new development in areas that are vacant or underutilized, within the context of the project area and its surroundings
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Provide a predictable regulatory process

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Reflect a shared vision of the neighborhood which optimizes public and private investments in the area

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Generate consensus among businesses, property owners,
residents and associations

Third Ward Area Plan objectives:
» Provide public access to Lakewalk, Riverwalk and Lakeshore State Park
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Complete linkages between the Riverwalk, Lakewalk, Hank Aaron State Trail and the Lakeshore State Park, Walker's Point, and downtown

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Continue the development of a highly-valued neighborhood that offers a unique urban lifestyle 

» Provide interconnected, walkable, pedestrian-friendly streets
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Extend the existing street system, where possible

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Provide a mix of land uses in new developments and infill sites

» Update all current plans and guidelines to include the revised boundary and where areas are susceptible to change

The Third Ward Area Plan and Guidelines were prepared jointly by the Department of City Development and by Jim Piwoni, AIA, and American Design Inc., in cooperation with the Historic Third Ward Association, Business Improvement District # 2, and the Third Ward Architectural Review Board.

 

 
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