The Near West Side planning process was a comprehensive approach with strong partnership from community organizations. The City partnered with the Avenues West Association, Fannie Mae, Marquette University, Marquette University High School, Milwaukee County and the West End Development Corporation in the preparation of the plan.

Third Ward Area Plan goals:

		Residential
		»	Strengthen and improve the existing neighborhood fabric.
		»	Increase owner-occupancy.
		Commercial
		»	Create retail destinations that utilize existing commercial land and infrastructure.
		»	Enhance the marketability of commercial nodes to promote economic stability and growth.
		Institutional and Public Space
		»	Increase sense of security.
		»	Enhance public destinations and gathering places for residents and visitors.
		Transportation
		»	Re-create historic neighborhood traffic patterns to maximize route alternatives.
		»	Improve the viability of transportation alternatives.

The Near West Side Plan serves as the official policy guide for physical improvement and development in the Near West Side. The Plan encompasses the use of land and buildings, the movement of vehicles and pedestrians, and the provision of parks, utilities and other public facilities. The Plan provides a guide for public investments and capital improvements, to help ensure that local public dollars are allocated effectively.