Near North Area Plan Background

The Near North Side covers a broad segment of Milwaukee, including the northern portion of the 30th Street Industrial Corridor, three Business Improvement Districts, the Milwaukee River and Lincoln Creek, a variety of housing options, several neighborhood parks and schools, and a number of active community organizations.

The purpose of the Near North Side Area Plan is to evaluate the assets and opportunities of the area in order to guide new development that builds upon its resources, in a context that responds to the area’s history, natural areas, and cultural resources.

Plan Goals
The overall goals of the Near North Side Plan are to:

»	Build upon the strengths of the neighborhoods within the plan area;
»	Provide a predictable regulatory process;
»	Optimize the long-term value of public and private investments; and
»	Generate consensus among businesses, property owners, residents and associations.