To provide a coordinated framework for neighborhood investment decisions by both public agencies and private sector developers.

»	To create excitement and enhance confidence by providing a comprehensive vision.
»	To identify key development opportunities and identify catalytic projects to guide and focus private sector investment.
»	To establish priorities for public investment in transportation, recreational, institutional and cultural assets, including public art.
»	To assist in prioritizing capital improvements and coordination with new development.
»	To support efforts of various non-profit and neighborhood-based organizations, specifically with regard to residential development and increasing owner occupancy (through new construction and rehab of existing housing).
»	To establish sound strategies for job creation and neighborhood reinvestment.
»	To propose methods for blight elimination and image improvement.
»	To support increasing efforts on the part of city staff to assess neighborhood needs, such as neighborhood-serving commercial, and to form partnerships that address those needs successfully.

To provide practical implementation strategies with emphasis on community involvement, high quality design, and adding long-term value.

»	To provide a basis for ongoing public and private sector partnerships to benefit the neighborhood.
»	To clearly identify the roles and responsibilities of the various parties involved in implementation.
»	To provide a basis for leveraging and directing long-term investments.
»	To emphasize sustainable development that supports present and future residents of the neighborhood.

To serve as a model for neighborhood planning in Milwaukee.

»	To be based upon a collective "vision" that represents neighborhood interests.
»	To build on recently completed major planning efforts for Downtown and the Menomonee Valley, and extend the City's planning efforts to neighborhoods and neighborhood commercial districts.
»	To provide guidance for balancing residential, commercial and industrial investment.
»	To emphasize high quality design in physical planning.
»	To be part of the City's Comprehensive Plan.

The process
Two neighborhood visioning workshops provided an opportunity for citizens and city planners to come together and create development scenarios for the neighborhood. Three focus groups were held on commercial, industrial, and residential issues. The Image Preference Survey gathered input on preferences for residential, commercial and industrial development, public space and parking areas.  The Household Survey allowed Fond du Lac and North area residents and business owners to tell us more about who they were and to share their views and opinions about the Fond du Lac and North area.