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Cream of the Cream City Award Winners:  2004
 
 

 

   
   

 
  Cream of the Cream City awards
   
  The 2004 awards ceremony also recognized the listing of 3 National Register districts and the local designation of 6 structures.
   
  Cream of the Cream City awards
   
  Historic Preservation Commission
   
  Planning
  DCD
   
 

  City of Milwaukee 
  Office of Mayor Tom Barrett
   
   
   
   
   
 



The Cream of the Cream City Awards are presented by the Milwaukee Historic Preservation Commission  in an ongoing effort to recognize individuals and organizations for their outstanding contributions to historic preservation through the rehabilitation of Milwaukee's architecturally significant structures as well as through heritage education. The recipients of these awards have added value to their neighborhoods and Milwaukee by preserving the unique design and character of historically designated properties. The 2004 winners are:
 

 
     
A.W. Rich Shoe Company Building

Eppstein Uhen Architects

2333 E. Chicago Street          Adaptive Reuse and Exterior Restoration       

 
   

 

A W Rich Building after restorationThe five-story A.W. Rich Shoe Company Building was built in 1900 and designed by architect Robert A. Messmer to house one of Milwaukee’s prominent manufacturers whose lines of ladies shoes were sold coast to coast. After the business closed during the Great Depression the building was occupied by another shoe company and then clothing manufacturers. By the 1990’s the building’s storefronts were filled in with concrete block, a large fire escape snaked down the east façade and decades of accumulated environmental pollution obscured exterior decorative details. Eppstein Uhen Architects purchased the National Register-listed building in 1998.

The new owners made use of historic tax credits to renovate and restore their new 43,000 square foot building. Work began on the $2.5 million project in 1999. The building’s brick exterior was cleaned and the storefront windows and basement windows were restored. The looming fire escape was removed. Leaving the brick walls uncovered, using exposed ductwork and showing off the large Douglas fir supporting beams and ceiling timbers preserved the industrial character of the interior. Reminders of the shoe company survive from the shoe tacks in the columns to the ghost outline of an original staircase. Vibrant wall color, sleek furnishings and contemporary lighting lend a modern aesthetic to the venerable building and make it one of the more interesting interiors in the Historic Third Ward.

A W Rich Building during restorationPurchase and renovation of the A.W. Rich Shoe Company Building allowed the growing firm of Eppstein Uhen Architects to move from its cramped quarters at 210 E. Michigan Street and expand its staff and provide the kind of meeting spaces and flexible work stations required for their numerous projects. Today the firm is one of the largest in Wisconsin with over 120 employees and growing. To quote Brian McCormick, preservation architect with the Wisconsin Historical Society: “If one questions why an architectural firm would choose an old building over one of their own design, one need only to tour this building. Eppstein Uhen Architects has created an inviting and sophisticated space, one that amply displays the firm’s creativity”.
 

 
   
Boston Store Lofts

WISPARK LLC

331 W. Wisconsin Avenue          Adaptive Reuse 

 

 

 

Boston Store LoftsThe redevelopment of the Boston Store buildings represents one of the more significant mixed-use projects in the Westown neighborhood downtown. It has preserved the presence of a major retailer, preserved nearly 950 jobs, provided new loft style apartments with great views of the heart of Milwaukee and given new life to one of the prominent retail buildings in downtown Milwaukee.

While once a vital project that challenged the supremacy of the suburban shopping malls, the Grand Avenue had fallen on hard times by the mid-1990s. Retailers like Marshall Fields and others closed, leaving the Grand Avenue with only one anchor, the Boston Store. Boston Store’s owners Carson Pirie Scott considered closing as well, and relocating its 750 corporate employees to Chicago. WISPARK and Wisconsin Energy Corporation responded to the challenge and worked closely with the City of Milwaukee and State of Wisconsin to craft a public/private partnership that would allow for a complete renovation of the building. Parent company Saks Inc. agreed to a long-term lease that would keep the Boston Store department store open and keep the 750 Carson Pirie Scott corporate jobs in Milwaukee.

before renovationWISPARK purchased the building and invested over $38 million in its renovation. Exterior work included opening up windows, cleaning and painting, and restoring missing architectural elements. Interior work consisted in preserving two floors of retail and three floors of office space while converting the upper four floors into residential space for 74 loft style apartments. Underground parking was developed in the building’s basement for the residential tenants.

The Boston Lofts Project is a testament to the creative collaboration between public and private entities. WISPARK LLC can be congratulated for its leadership role here in restoring a prominent downtown retail landmark and giving it a new lease on life.

 
   
Pabst Coach House

Cream City Properties

3112 W. Highland Boulevard          Adaptive Reuse   


Pabst Coach HouseOnce the gracious mansion of the leader of the largest brewery in America, the Fred Pabst, Jr. residence has long been a visual landmark on Highland Boulevard. Pabst’s love of horses is reflected in the prominent coach house situated behind the mansion. One of the largest in Milwaukee, the coach house is built of sturdy cream brick and embellished with architectural details that complement the main house such as corner quoins, modillions, lintels with keystones and arched windows. The ground floor was used for stabling horses and storing carriages. The upper story housed the coachmen and household staff. Subsequent decades saw the house transformed from mansion to rooming house to offices. The coach house underwent conversion to a garage and dog kennel and was basically left to deteriorate.

Cream City Properties LLC purchased the property in 2001. Quorum Architects took up headquarters in the mansion while the coach house was renovated for the offices of Cream City Construction. In their adaptive reuse of the coach house, Cream City Construction preserved the exterior of the building while utilizing the remaining interior elements of the old coach house to guide the conversion. Paint was removed from the walls to reveal the cream colored brick. Blackened ceilings were cleaned of 100 years of accumulated dirt to reveal original tongue and groove, quarter-sawn oak boards. The original scored concrete floor was cleaned in the corridor area. The only two remaining iron bollards were retained and reused. The original porcelain basin used by carriage drivers to wash their boots was cleaned and installed in the new bathroom. An existing glass cabinet door was reworked into an interior window to allow for borrowed light from adjacent space. A door removed from the center hall was refinished and now serves as the top of a conference table.

New work was inspired by existing materials that were salvaged from the building. Three new panel doors were installed surrounded by original pine wallboards. Office dividers were created to resemble horse stalls with cross-buck bracing, chamfered posts and balustrades topped with ball finials. The semi-open floor plan makes use of new technology as well with exposed ductwork and contemporary light fixtures. Cream City Properties, LLC is to be congratulated for taking a building whose use had become obsolete and transforming it into a inviting, attractive and functional space for their construction business.

 
   
   
Gail Fitch
Preservation Activism /Education
     

Gail FitchGail Fitch has had a lifelong passion for church architecture and the spirituality that is conveyed by these all-important buildings. She has written about churches for Historic Milwaukee’s newsletter, ECHO, and has brought a number of obscure churches to light in her in-depth and well-researched articles. As a member of the former Friedens congregation Gail nominated the church for local historic designation and has kept that building in the public eye. Gail uses her voice and her pen to advocate for the sensitive remodeling and upkeep of our sacred building stock. She has been a regular attendee of the Historic Preservation Commission meetings and has followed the preservation process through at Zoning, Neighborhoods and Development Committee hearings.
 
In her articles, Gail has also focused attention on neighborhood tours and programs that feature historic buildings as well as the activities of Historic Milwaukee Inc., with whom she has been a volunteer since 1996. Gail is also a member of the Milwaukee Preservation Alliance.

     
 
Randy Bryant
Preservation Activism
   

Randy BryantOver the years Randy Bryant has become an indispensable and stalwart fixture of Milwaukee’s East Side preservation community. He serves on numerous committees and boards where he logs in countless hours at public hearings and neighborhood meetings ready with suggestions and ideas to make preservation work. Never one to take the easy route, Randy works behind the scenes on the nuts and bolts of preservation, on those less flashy but all-important matters of neighborhood planning and zoning and keeping on top of the nuisance issues created by inattentative absentee landlords.

Randy has proven himself a true friend of preservation by stepping in to acquire endangered buildings and purchasing and restoring numerous residences. With a keen eye for quality, a drive for perfection in his restorations and a view of preservation’s big picture, Randy Bryant is deeply committed to retaining and enhancing the special character of Milwaukee’s historic neighborhoods.

 
   
   
   
   

 

 
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