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The Cream of the Cream City Awards are presented by the Milwaukee Historic Preservation Commission
in an ongoing effort to recognize individuals and organizations for their
outstanding contributions to historic preservation through the rehabilitation of
Milwaukee's architecturally significant structures as well as through heritage
education. The recipients of these awards have added value to their
neighborhoods and Milwaukee by preserving the unique design and character of
historically designated properties.
The 2004 winners are: |
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A.W. Rich Shoe
Company Building |
Eppstein Uhen Architects |
2333
E. Chicago Street Adaptive Reuse and
Exterior Restoration
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The
five-story A.W. Rich Shoe Company Building was built in 1900 and designed by
architect Robert A. Messmer to house one of Milwaukee’s prominent
manufacturers whose lines of ladies shoes were sold coast to coast. After
the business closed during the Great Depression the building was occupied by
another shoe company and then clothing manufacturers. By the 1990’s the
building’s storefronts were filled in with concrete block, a large fire
escape snaked down the east façade and decades of accumulated environmental
pollution obscured exterior decorative details. Eppstein Uhen Architects
purchased the National Register-listed building in 1998.
The new owners made use of historic tax credits to renovate and restore
their new 43,000 square foot building. Work began on the $2.5 million
project in 1999. The building’s brick exterior was cleaned and the
storefront windows and basement windows were restored. The looming fire
escape was removed. Leaving the brick walls uncovered, using exposed
ductwork and showing off the large Douglas fir supporting beams and ceiling
timbers preserved the industrial character of the interior. Reminders of the
shoe company survive from the shoe tacks in the columns to the ghost outline
of an original staircase. Vibrant wall color, sleek furnishings and
contemporary lighting lend a modern aesthetic to the venerable building and
make it one of the more interesting interiors in the Historic Third Ward.
Purchase and renovation of the A.W. Rich Shoe Company Building allowed the
growing firm of Eppstein Uhen Architects to move from its cramped quarters
at 210 E. Michigan Street and expand its staff and provide the kind of
meeting spaces and flexible work stations required for their numerous
projects. Today the firm is one of the largest in Wisconsin with over 120
employees and growing. To quote Brian McCormick, preservation architect with
the Wisconsin Historical Society: “If one questions why an architectural
firm would choose an old building over one of their own design, one need
only to tour this building. Eppstein Uhen Architects has created an inviting
and sophisticated space, one that amply displays the firm’s creativity”.
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Boston Store Lofts |
WISPARK LLC |
331 W.
Wisconsin Avenue
Adaptive Reuse |
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The redevelopment of the Boston Store buildings represents one of the more
significant mixed-use projects in the Westown neighborhood downtown. It has
preserved the presence of a major retailer, preserved nearly 950 jobs,
provided new loft style apartments with great views of the heart of
Milwaukee and given new life to one of the prominent retail buildings in
downtown Milwaukee.
While once a vital project that challenged the supremacy of the suburban
shopping malls, the Grand Avenue had fallen on hard times by the mid-1990s.
Retailers like Marshall Fields and others closed, leaving the Grand Avenue
with only one anchor, the Boston Store. Boston Store’s owners Carson Pirie
Scott considered closing as well, and relocating its 750 corporate employees
to Chicago. WISPARK and Wisconsin Energy Corporation responded to the
challenge and worked closely with the City of Milwaukee and State of
Wisconsin to craft a public/private partnership that would allow for a
complete renovation of the building. Parent company Saks Inc. agreed to a
long-term lease that would keep the Boston Store department store open and
keep the 750 Carson Pirie Scott corporate jobs in Milwaukee.
WISPARK
purchased the building and invested over $38 million in its renovation.
Exterior work included opening up windows, cleaning and painting, and
restoring missing architectural elements. Interior work consisted in
preserving two floors of retail and three floors of office space while
converting the upper four floors into residential space for 74 loft style
apartments. Underground parking was developed in the building’s basement for
the residential tenants.
The Boston Lofts Project is a testament to the creative collaboration
between public and private entities. WISPARK LLC can be congratulated for
its leadership role here in restoring a prominent downtown retail landmark
and giving it a new lease on life. |
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Pabst Coach House |
Cream
City Properties |
3112 W. Highland Boulevard
Adaptive Reuse |
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Once the gracious mansion of the leader of the
largest brewery in America, the Fred Pabst, Jr. residence has long been a
visual landmark on Highland Boulevard. Pabst’s love of horses is reflected
in the prominent coach house situated behind the mansion. One of the largest
in Milwaukee, the coach house is built of sturdy cream brick and embellished
with architectural details that complement the main house such as corner
quoins, modillions, lintels with keystones and arched windows. The ground
floor was used for stabling horses and storing carriages. The upper story
housed the coachmen and household staff. Subsequent decades saw the house
transformed from mansion to rooming house to offices. The coach house
underwent conversion to a garage and dog kennel and was basically left to
deteriorate.
Cream City Properties LLC purchased the property in 2001. Quorum Architects
took up headquarters in the mansion while the coach house was renovated for
the offices of Cream City Construction. In their adaptive reuse of the coach
house, Cream City Construction preserved the exterior of the building while
utilizing the remaining interior elements of the old coach house to guide
the conversion. Paint was removed from the walls to reveal the cream colored
brick. Blackened ceilings were cleaned of 100 years of accumulated dirt to
reveal original tongue and groove, quarter-sawn oak boards. The original
scored concrete floor was cleaned in the corridor area. The only two
remaining iron bollards were retained and reused. The original porcelain
basin used by carriage drivers to wash their boots was cleaned and installed
in the new bathroom. An existing glass cabinet door was reworked into an
interior window to allow for borrowed light from adjacent space. A door
removed from the center hall was refinished and now serves as the top of a
conference table.
New work was inspired by existing materials that were
salvaged from the building. Three new panel doors were installed surrounded
by original pine wallboards. Office dividers were created to resemble horse
stalls with cross-buck bracing, chamfered posts and balustrades topped with
ball finials. The semi-open floor plan makes use of new technology as well
with exposed ductwork and contemporary light fixtures. Cream City
Properties, LLC is to be congratulated for taking a building whose use had
become obsolete and transforming it into a inviting, attractive and
functional space for their construction business. |
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Gail Fitch
Preservation Activism /Education |
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Gail Fitch has had a lifelong passion for church architecture and the
spirituality that is conveyed by these all-important buildings. She has
written about churches for Historic Milwaukee’s newsletter, ECHO, and has
brought a number of obscure churches to light in her in-depth and
well-researched articles. As a member of the former Friedens congregation
Gail nominated the church for local historic designation and has kept that
building in the public eye. Gail uses her voice and her pen to advocate for
the sensitive remodeling and upkeep of our sacred building stock. She has
been a regular attendee of the Historic Preservation Commission meetings and
has followed the preservation process through at Zoning, Neighborhoods and
Development Committee hearings.
In her articles, Gail has also focused attention on neighborhood tours and
programs that feature historic buildings as well as the activities of
Historic Milwaukee Inc., with whom she has been a volunteer since 1996. Gail
is also a member of the Milwaukee Preservation Alliance. |
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Randy Bryant
Preservation Activism |
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Over the years Randy Bryant has become an indispensable and stalwart fixture
of Milwaukee’s East Side preservation community. He serves on numerous
committees and boards where he logs in countless hours at public hearings
and neighborhood meetings ready with suggestions and ideas to make
preservation work. Never one to take the easy route, Randy works behind the
scenes on the nuts and bolts of preservation, on those less flashy but
all-important matters of neighborhood planning and zoning and keeping on top
of the nuisance issues created by inattentative absentee landlords.
Randy has proven himself a true friend of preservation
by stepping in to acquire endangered buildings and purchasing and restoring
numerous residences. With a keen eye for quality, a drive for perfection in his
restorations and a view of preservation’s big picture, Randy Bryant is deeply
committed to retaining and enhancing the special character of Milwaukee’s
historic neighborhoods. |
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